The AI shift, scored.

5-dimension AI exposure analysis across revenue, products, R&D, internal use & infrastructure.

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AI Exposure Analysis

tesa SE — 38/100

Consumer Goods · Private · Disruption threat: MEDIUM

tesa SE, a Beiersdorf subsidiary specializing in adhesive tape and solutions, is in early stages of AI adoption primarily through internal productivity tools like Microsoft Copilot and exploratory partnerships such as with Infineon for AI-enabled platforms. AI is not yet a meaningful revenue driver but is being integrated into operations and manufacturing processes.

5-Dimension Scores

Revenue from AI: 10/100
Product Integration: 35/100
R&D Investment: 40/100
Internal Use: 55/100
AI Infrastructure: 30/100

AI Use Cases

Internal productivity via Microsoft Copilot
AI-driven manufacturing process optimization
Smart adhesive product development with AI partners
Predictive maintenance in production

Full interactive analysis at RankVis.io